Hannahs Moss's blog

After reading through all of my blog posts, it blows my mind how much we have done in this class and how much I have grown.  It’s crazy how fast four months can go by and how much you can change and learn within that time. What sticks out to me as I reflect on all of my blog posts is my first elevator pitch. I was so beyond nervous to film it for some reason and I took at least 25 videos before getting the right one. It was definitely my lowest point in this class because it was extremely difficult for me to memorize the pitch I had written and say it effortlessly and confidently. On the second pitch I realized maybe I don’t need to memorize and instead just try to get my main points across and talk to my screen as if it was just a normal person asking about my business. This made my pitch a lot easier to give and by the 3rd pitch I felt like a professional. My most joyous experience is a tie between recording my 3rd elevator and feeling good about it the first time I recorded it ...

Opportunity My business gives people the opportunity to express themselves or express a part of them that they love through the shoes they wear. The specific type of person that I believe would most benefit from my product is a young adult, specifically a college student who loves art, fashion, or just the ability to be a little bit different from everyone else.  In today’s day and age, there is so much controversy on what is right and what is wrong and with technology expanding and growing so rapidly, it’s easy to get overwhelmed over trying to stay updated. We loose time to reflect on ourselves and do something that will make ourselves happy. I find this is common among college students, especially my friends. They are all so concerned with finding internship’s, being the best, and being ahead of the game; they forget to be creative, have fun, and live in the present. I believe my custom design shoes allow people ton express themselves and work creatively with me to crea...

1. I have decided that my exit strategy is to absolutely not exit at all. I cannot sell my business because it is my art work on the shoes that makes the business what it is. I do intend to grow my business into more than just art on shoes but art on different items of clothing and accessories. I am going to begin my making t-shirts with my art work on it and then eventually go into creating backpacks with my designs and much more. 2. I cannot sell my business because it is my art work on the shoes that makes the business what it is. I believe I still have a long way to go and my business can grow so much more. Maybe one day I will give my business to my future children but I will have to teach them art and train them into re-creating my designs. 3. I feel like deciding to continue with my business has forced me to commit to HMKICKS more than ever before. I am constantly thinking of new and innovative ways to expand my business and ask my friends for their opinions and ideas ...

The book I read for this assignment is How to Fail at almost Everything and Still Win Big by Scott Adams. I found that the books general theme was that the best thing you can do is to just decide what you want to do in life and try your best to do it, not just wait around for it to happen. Another theme in the book is that you must embrace failure. The book shows many examples of failure from Scott Adams life that begins when he's a kid until being a well established adult with a career. Adams explains that when an individual has the ability to learn from his or her failures and mistakes, they are capable of achieving great success in their future.  I immediately noticed many connections between the book and what we are learning in our class, ENT3003. First, it has been discussed in this class how entrepreneurs fail all of the time, and this was also talked about in the book. I was surprised to learn from the reading that nearly 90% of entrepreneurs fail within the first five...

Tell us about a time this past semester that you failed: I am currently taking a public speaking class that I am enjoying very much. For a lot of people memorizing a speech and having to say it in front of other people is terrifying but for me its super easy and fun. So naturally I went into this class expecting to receive an A, until one day I completely misread directions on how to peer review our classmates speeches. The directions said that we had to go online comment on five people speeches and fill out a rubric for each person. However, I read through the directions so fast and completely messed up the part about filling out the rubrics. As a result, I lost almost 100 points in the class and am now expecting to receive a B in the class. 2. Tell us what you learned from it. I learned that reading directions is extremely important. Even reading directions more than once sometimes in necessary to ensure you know the task you are supposed to be completing. 3. Reflec...

Existing Market: Step 1: The next step for my business HMkicks, is to hire employees that will help me get more done in less time. I want organized and hard working students as my employees. They will help me finish my shoes, package them, and ship them. Step 2: After conducting more interviews, I was able to gain a lot of knowledge about reaching more customers. Since I attend the University of Florida, the people I interviewed suggested that I make myself more known throughout the school and gain more “gator” customers. This will also help with not having to ship my shoes across the country since my customers live here. Step 3: In the future I would like to be creating more products rather than just shoes. Possibly t-shirts, hats, and stickers. New Market: Step 1: I want met product to appeal to more than just young adults and college students. Step 2: The people I interviewed suggested that I should reach out to more teenagers, specifically high school students....

Opportunity My business gives people the opportunity to express themselves or express a part of them that they love through the shoes they wear. The specific type of person that I believe would most benefit from my product is a young adult, specifically a college student who loves art, fashion, or just the ability to be a little bit different from everyone else. In today’s day and age, there is so much controversy on what is right and what is wrong and with technology expanding and growing so rapidly, it can be easy to become overwhelmed with trying to stay updated, we loose time to reflect on ourselves and do something that will make ourselves happy.   I find this is common among college students , especially my friends. They are all so concerned with finding a job and being the best, and being ahead of the game, they forget to be creative, have fun, and live in the present. I believe my custom design shoes allow people ton express themselves and work creatively with me to ...

1. Uniqueness of Venture: . Valuable - I feel like my small and creative business is valuable because my art is unique and no one else’s art can be quite like mine. . Rare- I think finding someone/ a business that is willing to communicate diligently with their customers to bring to life artwork and designs that they want is very rare. Imitable- Yes this project would be very hard to imitate. Non-Substitutable- I think this product could be substituted by different materials but not a different artist. 2. Business Operations Experience: . Valuable- Yes . Rare- This resource is rare because it is very hard to find. . Imitable- This can be copied it, one must gain people skills and gain business knowledge.  . Non- Substitutable- No, it has to be learned and one must go through it to fully understand it. 3. My attention to detail: . Valuable: Yes, this business requires a good and keen eye . Rare: Yes, not everyone has the patience I have . Imitable: Yes...

Bringing In A Second Opinion For this assignment, I chose to read and write about Guy Kawasaki’s “The Art of Social Media: Power Tips for Power Users”. I chose this reading because social media is something that really interests me and I knew I would enjoy reading this particular book. What was the general theme or argument of the book? The general theme of the book is that social media is extremely relevant in todays day and age and is used for so many different reasons. Also, it argues that if social media is used properly it can help one succeed in creating and developing a business.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? I thought this book went perfectly with this class for many reasons. The first reason being that in this class we put all of our work on our own personal blogs that can be seen and commented on by our classmates, this right here is a form of social media. The second reason is that, ...

My name is Hannah Moss. I am a junior at the University of Florida majoring in Advertising and minoring in liberal arts. My talents include having very good people skills, I am very social and have a very easy time talking and relating with all different types of people. I am also talented when it comes to the arts. I have been taking art classes throughout my entire life and love to draw and paint. My goals include to maximize my business and expand it to where I am known throughout the country and everyone wants a pair of my designed shoes. I am offering custom designed shoes to my customers. My shoes can be for any person who wants to express an idea or their self image through their shoes. My ideal demographic is college students. All of my customers are fun and carefree people who like to express themselves through what they wear. My customers will think that my product is valuable because it will be like any other piece of shoe wear or clothing that they own. It is completely...

         For this post, I have been asked to create a “customer avatar,” based on an ideal customer from my segment that I have been researching through conducting interviews. It is slightly difficult to depict one specific ideal customer for my product because my product can simply be worn by anyone who wants a creative and unique pair of shoes. This person is someone who wants to either represent a specific thing such as a sports team on their pair of shoes, or simply wants a pair of shoe that correctly describes who they are through artwork. My business idea of designing and painting on shoes is not location specific because the shoe scan be ordered online and then be shipped. However, I think it’s best to keep my ideal customer as someone who lives in the United States.  While I think that there can be multiple people that would want to wear my custom designed shoes, I think the most ideal customer would be a younger adult who is about to enter th...

1)  Describe five ways in which you think you have human capital that is truly unique.  I find it really hard to sit here and list compliments about myself, so I’d say that is my first quality that makes me unique, I am very humble and really dislike talking about myself so much because I think it can be rude to other people and overall makes me uncomfortable. However, this is the assignment so I will do my best to describe four more qualities that make me who I am. The second is that I am very passionate about art and design and think I am a very creative person. Since I was little I loved to draw and paint and pretty much make anything look better or more interesting. I think that my ability to draw, paint, and create is something that makes me stand out. My third quality is that I am very energetic and love to eat healthy and exercise. I feel like not a lot of people have the internal motivation to live a healthy lifestyle, especially in college, and that is something I ...

15A- Figuring Out Buyer Behavior No.2 ` I interviewed three people and informed them about my shoe designing business. I talked to them about pricing and learned a lot about their buying behaviors. The three people I chose were completely different ages but somehow fell into the same segment. My first interview was my younger sister who is 15, my second interview was my best friend who is 21, and my third interview was my mom who is 50. While they are all different ages and have  different amounts of money to spend, they all have one thing in common. They love fashion and art, and all bought a pair of my shoes. Not just to support me but because they genuinely like to wear unique and creative clothes and shoes. A concern they had about my business is timing. It takes me almost two weeks to receive draw and paint on a pair of shoes. They mentioned that people want things when they want it and can easily order it online immediately or go to the mall and buy it immediately. W...

14A- Halfway Reflection 1. Tenaciousness is competency: One of the behaviors I have used so far for this class is focusing on time management. This class requires a lot of hard work and consists of my assignments, however it is also very consistent. Each blog post takes about the same amount of time to complete in addition to peer review comments. With that said, I tend to schedule time for these assignments each week because I know how long they take. I write each assignment down on a  weekly to-do list so I do not forget. I have definitely developed a tenacious behavior when it comes to this class. I think it mostly because I know what I have to do each week and each required step of submitting an assignment. Once I realized I am capable of it, I have become committed to each assignment each week.  2. Tenaciousness is also about attitude: Last week, I had a moment where I felt like giving up. I had two exams for other classes and I was very stressed and exhauste...

13A- Reading Reflection 1 (ENT3003) I decided to read Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. I chose this one because I had some prior knowledge on these subjects and was interested in learning more.  1.  You read about an entrepreneur: . What surprised you the most? I was mostly surprised by Elon Musk’s ability to run after an opportunity and never get scared of a challenge. An example of this is when he sold his company to X.com which later became PayPal. He then saw an opportunity for reusable rockets and decided to reinvest his earnings into SpaceX. I thought this was very surprising and impressive.  . What about the entrepreneur did you most admire? I admire Musk’s ability to be committed to a project and never stop trying to find a solution to a problem. He had unwavering confidence in his abilities.  . What about the entrepreneur did you least admire? This question is hard to answer because af...