19A – Idea Napkin No. 2 Submit Assignment

1. My name is Hannah Moss. I am a junior at the University of Florida majoring in Advertising and minoring in liberal arts. My talents include having very good people skills, I am very social and have a very easy time talking and relating with all different types of people. I am also talented when it comes to the arts. I have been taking art classes throughout my entire life and love to draw and paint. My goals include to maximize my business and expand it to where I am known throughout the country and everyone wants a pair of my designed shoes.
2. I am offering custom designed shoes to my customers.
3. My shoes can be for any person who wants to express an idea or their self image through their shoes. My ideal demographic is college students. All of my customers are fun and carefree people who like to express themselves through what they wear.
4. My customers will think that my product is valuable because it will be like any other piece of shoe wear or clothing that they own. It is completely customized to the customer and no two customers will have the same pair (unless they want to).
5. The five things that set me apart and my business apart from others are 1. Creativity. 2. Customization 3. ability to let the customer extremely involved in the design and purchase of their shoes. 4. Artistic ability. 5. fun!