18A Create a Customer Avatar

         For this post, I have been asked to create a “customer avatar,” based on an ideal customer from my segment that I have been researching through conducting interviews. It is slightly difficult to depict one specific ideal customer for my product because my product can simply be worn by anyone who wants a creative and unique pair of shoes. This person is someone who wants to either represent a specific thing such as a sports team on their pair of shoes, or simply wants a pair of shoe that correctly describes who they are through artwork. My business idea of designing and painting on shoes is not location specific because the shoe scan be ordered online and then be shipped. However, I think it’s best to keep my ideal customer as someone who lives in the United States. 

While I think that there can be multiple people that would want to wear my custom designed shoes, I think the most ideal customer would be a younger adult who is about to enter the college of there dreams. While many of my customers order shoes that are not college related, the majority of my customers so far are those who want to go into college with a pair of shoes that represents their college. For example, my last customer was a girl is attending her dream school Duke University. Because of this, I think my ideal customer would be college students aged 18-22.