25A – What’s Next? Submit Assignment

Existing Market:

Step 1: The next step for my business HMkicks, is to hire employees that will help me get more done in less time. I want organized and hard working students as my employees. They will help me finish my shoes, package them, and ship them.

Step 2: After conducting more interviews, I was able to gain a lot of knowledge about reaching more customers. Since I attend the University of Florida, the people I interviewed suggested that I make myself more known throughout the school and gain more “gator” customers. This will also help with not having to ship my shoes across the country since my customers live here.

Step 3: In the future I would like to be creating more products rather than just shoes. Possibly t-shirts, hats, and stickers.

New Market:

Step 1: I want met product to appeal to more than just young adults and college students.

Step 2: The people I interviewed suggested that I should reach out to more teenagers, specifically high school students. They explained that in high school, kids want to express themselves and tend to acre more about their image than college students would.

Step 3: I would reach these customers by following them on Instagram so they can become aware of my product. My younger sister is in high school and I could use her as a connection to this this target segment.